About Cantonly

Who we are

Built around the buyer everyone else ignores

There is a well-served market at the top of importing. If you buy forty containers a year, factories court you and trading houses compete for you. There is also a well-served market at the bottom: you buy from a wholesaler and accept their margin.

In between sits a large, awkward group — retailers, e-commerce sellers and small distributors who could buy factory-direct if only somebody would handle the order size they actually have. That gap is what Cantonly exists to fill.

Most of our sourcing happens in Türkiye, which for a Nordic buyer is usually the more practical origin: no customs duty on qualifying industrial goods into the EU, transit measured in days rather than weeks, and factories more willing to run smaller batches. We are now expanding into China, meeting manufacturers at expo events to cover the categories Türkiye does not.

Our buyers are mainly in the Nordic countries and the United States. We are part of the Wexpom group, which is also where our web, SEO and marketing capability comes from — useful for importers who need help selling the goods, not only buying them.

How we prefer to work

• Say no when the answer is no. If a product is a bad fit for our supplier network, telling you costs us one order and saves you one disaster.
• Quote landed cost, not ex-works. A unit price without freight and duty is not a number you can make a decision with.
• Inspect before the money is gone. Leverage over a supplier exists before shipment and largely evaporates afterwards.
• Answer in a human timeframe. Email, WhatsApp or WeChat, and a reply within one business day.